Internet Marketing Management

We will start by crafting a Local Marketing Plan or Road-map for your business.  This Road-map will include: 

  • Your Marketing Goals – for the next 12 months, must be measurable
  • Current Market Profile – current customers, top products or services
  • Target Market Identification – who buys what, define the ideal prospect
  • Competitive Analysis – top two competitors and why they are successful
  • Identify Your Unique Selling Proposition – what makes your business unique (your competitive advantage)
  • How to Reach Your Target Market – A list of promotion programs that could be used to reach your target market. 
  • Marketing Budget – how much to spend on what and when

Next, we will develop a promotion and implementation plan for each of the top promotion programs identified in the Road-map.  The plans will outline exactly what needs to be done, when it needs to be done and who is responsible for each task.  This will become the task list to guide us through each of the promotional activities.

  • Goal for each promotional program – what you want to achieve from this program.  Must be specific, focused and measurable.
  • Dollars and/or hours allocated to the program
  • Tools – complete list of tools needed to execute the program
  • Metrics – how will the program be measured, over what period of time and the measures must be directly tied to the goal
  • Specific tasks required to implement the program (and prerequisites if applicable)

  • Resource requirements and assignments

  • Timeline – start date, end date and major milestone dates
  • Evaluation criteria for each  program or campaign 

 

Available Solutions:

  • Exploratory Marketing Consultation
  • Marketing Plan & Detailed Marketing Campaigns –in step by step action plan format
    • Establishing SMART Goals
    • Market Research
    • Competitive Analysis
    • Target Market Definition
    • Unique Selling Proposition
    • Marketing Budget
    • Potential Marketing Programs
  • Marketing Campaign Examples – Customer Lifecycle Model Development – 7 step framework
    • Lead Capture – including video squeeze option
    • Direct Mail
    • Email marketing
    • Email follow-up with prospects not ready to make their first purchase
    • Social Networking – LinkedIn, FaceBook
    • Customer Retention Programs based on the 80/20 principal
    • Customer Referral Programs
    • Upsell Programs
    • Video Promotions
    • Customer Surveys
    • Monthly Newsletters
    • Pay Per Click (PPC) advertising
    • Contest Development and Execution
  • Marketing Campaigns Project Management
  • Business Process Re-engineering
  • Website – Desktop – designed to engage prospects with potential benefits, capture leads, educate customers, showcase testimonials, display and sell products
  • Website – Mobile – to deliver an experience formatted to the mobile device 
  • Website Optimization, content management and search engine optimization (SEO)
  • Video Promotions and video product presentations – YouTube and privately hosted